The blogging movement has been picking up its pace quite so fast in the past several years together with other ways to boost a business’ online presence. It helps to reach growth potential by merely creating comprehensive and usually graphic updated posts like a journal.
When weblogs started way back in 1999, the number of them exploded and massively increased from just a few thousand to over 100 million.
To date, businesses have also ventured into blogging to realise their potential for growth and increase their customer-base. It proves to be a low-cost alternative to have a web presence. Every post published on a blog also proves to be a long-term asset that creates brand awareness among a wide range of audience.
IF YOU HAVE NOT THOUGHT ABOUT BLOGGING ABOUT YOUR BUSINESS YET, LET ME GIVE YOU 12 BIG REASONS WHY YOU SHOULD START ONE AND HOW IT CAN HELP YOUR BUSINESS
Blogs attract an audience and draw potential customers when someone would blog about the products or services that you are selling.
It gives your company a voice by sharing knowledge and demonstrating your company’s subject matter expertise.
It helps generate new content valued by both users and search engines.
It encourages valuable “link love” from customers, colleagues, and industry peers.
It provides a living and easily accessible archive of company content for future reference
Blogging gathers feedback and welcome consenting and dissenting opinions, particularly through its comments section.
Blogs are organized to be search engine friendly. Plus the more content you have (well-linked), the more chances there are of attracting search traffic.
Through posting interesting articles a blog gives a reason for other people to link to you.
Regularly updated content and comments bring visitors back… and back… and back. Most company
Websites are not conducive to repeat traffic, particularly if your website hasn’t been updated in 5 years.
Create a blog around your company’s culture and let your personality shine through. People will be attracted to you. People like to associate with people they like. It’s hard to make friends with a business, but easy to warm to an individual with a welcoming personality.
By blogging, you create something cool and visitors tell their friends, who tell their friends… and so on. It allows you to become an expert in the minds of your prospective clients.
Remember that your company’s website is about YOU, but your blog should be about THEM. Blogging keeps you focused on what is important to your prospective clients. It forces you to speak to their benefit instead of your company’s products and capabilities. Blog content, if developed correctly, will have more appeal to your prospective client audience because it is focused on their marketing needs and challenges.